For creatives seeking strategy
and strategists craving creativity.

In-person at Město Moře Prague, Czech
one day
18/6/2024

For creatives seeking strategy
and strategists craving creativity.

one date
18/6/2024
OFFLINE LIVE
COURSE
Město Moře
Prague 7, Czech
powered by

Marc Wood & Travis O’Neill will host

A ONE DAY DEEP DIVE INTO STRATEGIC BRANDING

powered by

18.06.2024

Transform your branding skills in a single day, leveling up from rookie to pro.

Price: 6 999 kč

The price does not include the VAT

Secure your seat now for this exclusive one-day workshop on strategic branding, culminating in networking opportunities. Only 25 seats available.

spEakers

marc
‍w‍ood

BRAND EXPERTCENTRAL
SAINT MARTINS UAL
MARC WOOD IS A STRATEGIC BRANDING EXPERT, CREATIVE DIRECTOR, AND RESPECTED LECTURER WITH OVER 30 YEARS AT CENTRAL SAINT MARTINS, LONDON. HIS EXPERIENCE INCLUDES WORK WITH LEADING GLOBAL AGENCIES LIKE PENTAGRAM AND CONRAN DESIGN GROUP.

travis
O'Neill‍

Brand Strategy Troublemaker, FLO
Travis, a Brand DNA Explorer, sparks inspiration for impactful brands. With more than 15 years of experience and curiosity, he is integral to FLO's BX team and collaborates with top-tier global partners. We craft exceptional brands!

BRAND EXPERT

Central Saint Martins UAL

Marc Wood is a strategic branding expert, creative director, and respected lecturer with over 30 years at Central Saint Martins, London. His experience includes work with leading global agencies like Pentagram and Conran Design Group.

BRAND STRATEGY TROUBLEMAKER

FLO

Travis, a Brand DNA Explorer, sparks inspiration for impactful brands. With more than 15 years of experience and curiosity, he is integral to FLO's BX team and collaborates with top-tier global partners. We craft exceptional brands!

AGENDA

morning session

09:30 - 12:00

09:30

10 min

Welcome coffee and Introductions

09:40

10 min

Aims and outline of the session

09:50

5 min

Intro to Strategic Brand Positioning

09:55

5 min

Intro to the Brand Positioning Workshop

10:00

1hr 25min

Workshop/small groups exercises

11:25

20 min

Group share, reflections & next steps

11:45

End of session and see you after lunch!

break

break

break

AFTERNOON SESSION

13:25 - 18:30

13:25

5 min

Outline of the session

13:30

10 min

Introduction to Brand Archetypes (lecture)

14:30

1 hour

Introduction to Brand Storytelling (Lecture with video case study examples)

15:30

10 min

Coffee break

15:40

15 min

Workshop  
(Group exercise):

15:55

15 min

Groups Presentations of Story Lines

16:10

15 min

Brand Challenge stories (short lecture)

16:25

5 min

Reflection on the day and close

16:30

2 hours

Networking /social

18:30

End of day

meet

&

greet

q&a

Have questions? Give us a shout!

write us an email

WHO IS IT FOR?

WHAT YOU’LL GET?

What is Strategic Branding?

you didn't find what you were looking for
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at a glance

Marc Wood & Travis O’Neill will host

A ONE DAY DEEP DIVE INTO STRATEGIC BRANDING

The BX team at FLO, alongside Brand Identity & Strategy Expert Marc Wood, have designed a simple yet comprehensive workshop featuring concise lectures, interactive practice, hands-on demonstrations, and practical exercises with hands-on guidance and feedback.

where it will be

We look forward to hosting you at Město Moře.

Nestled in a quiet Prague 7 courtyard, this charming former joinery will host our lectures, lunches, coffee breaks, and networking after-parties with full building access.

Parking in Holešovice can be challenging, so we recommend using public transportation. The closest stops are Dělnická and U Průhonu

Ready to boost your career at our workshop but nervous about asking your boss for funding? we got you!

Download our email template.

‍let us handle the request for you.