For creatives seeking strategy
and strategists craving creativity.
18/6/2024
COURSE
Prague 7, Czech
18.06.2024
Transform your branding skills in a single day, leveling up from rookie to pro.
Secure your seat now for this exclusive one-day workshop on strategic branding, culminating in networking opportunities. Only 25 seats available.
spEakers
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marc
wood
SAINT MARTINS UAL
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travis
O'Neill
BRAND EXPERT
Central Saint Martins UAL
Marc Wood is a strategic branding expert, creative director, and respected lecturer with over 30 years at Central Saint Martins, London. His experience includes work with leading global agencies like Pentagram and Conran Design Group.
BRAND STRATEGY TROUBLEMAKER
FLO
Travis, a Brand DNA Explorer, sparks inspiration for impactful brands. With more than 15 years of experience and curiosity, he is integral to FLO's BX team and collaborates with top-tier global partners. We craft exceptional brands!
AGENDA
morning session
09:30 - 12:00
09:30
10 min
Welcome coffee and Introductions
09:40
10 min
Aims and outline of the session
09:50
5 min
Intro to Strategic Brand Positioning
09:55
5 min
Intro to the Brand Positioning Workshop
10:00
1hr 25min
Workshop/small groups exercises
11:25
20 min
Group share, reflections & next steps
11:45
End of session & Lunch break
break
break
break
AFTERNOON SESSION
13:25 - 18:30
13:25
5 min
Outline of the session
13:30
10 min
Introduction to Brand Archetypes (lecture)
14:30
1 hour
Introduction to Brand Storytelling (Lecture with video case study examples)
15:30
10 min
Coffee break
15:40
15 min
Workshop
(Group exercise):
15:55
15 min
Groups Presentations of Story Lines
16:10
15 min
Brand Challenge stories (short lecture)
16:25
5 min
Reflection on the day and close
16:30
2 hours
Networking /social
18:30
End of day
meet
&
greet
q&a
Have questions? Give us a shout!
write us an email
WHO IS IT FOR?
WHAT YOU’LL GET?
What is Strategic Branding?
at a glance
Marc Wood & Travis O’Neill will host
A ONE DAY DEEP DIVE INTO STRATEGIC BRANDING
The BX team at FLO, alongside Brand Identity & Strategy Expert Marc Wood, have designed a simple yet comprehensive workshop featuring concise lectures, interactive practice, hands-on demonstrations, and practical exercises with hands-on guidance and feedback.
where it will be
Nestled in a quiet Prague 7 courtyard, this charming former joinery will host our lectures, lunches, coffee breaks, and networking after-parties with full building access.
Parking in Holešovice can be challenging, so we recommend using public transportation. The closest stops are Dělnická and U Průhonu
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